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![]() | Westonbirt, The National Arboretum |
You are here: Home > Travel Trade > Helping You Sell the Great West Way
England’s Great West Way is so much more than a collection of different places to visit. It’s a connecting thread, bringing together not only the world-famous English sites, attractions and landscape but also the places and people that make up everyday England. Woven together, they form an important strand of England’s story. In this way the route delivers a concentrated essence of England and Englishness.
Why chose the Great West Way to sell?
There’s so much for your customers to experience along the route that we want to help you sell it. So we’ve put together this section of useful information to help you plan your itineraries and programmes.
“Your customers are never more than 10 minutes away from a point of interest”
• What is it? The Great West Way links London and Bristol. It follows a 125-mile routebased on one of the first Great Roads commissioned by the Kings of England.
• Who is it for? The Great West Way is for curious travellers searching for the real England. Those who want to explore further, delve deeper and uncover the essence of England.
• What is it like? Along the Way, everyday England rubs shoulders with worldfamous heritage.
• Why should I choose the Great West Way? The Great West Way offers an extraordinary variety of English experiences not found in any other part of the country.
Utilising our Ambassador Network
Our Ambassador Network is central to the success of this unique touring route as it will connect these inspirational experiences for curious travellers searching for the essence of England. These Ambassadors share our vision and are passionate about England’s Great West Way. They will be using the Great West Way branding and narrative in their communication and many have attended the welcome programme so they are eager to welcome your clients and share the stories they have uncovered about the route.
The listing section of this Directory identifies those whom are able to offer spcial rates, discounts or commissions. It includes Ambassador contacts who have specifically identified the need to attract the travel trade. Some businesses are small and have not worked in this way before, however, we have identified that their product offer is likely to be of interest. We encourage you to contact them directly to agree terms and find out how you can work with them.
Become an Official Tour Operator
We are keen to work in partnership with approved Great West Way Official Tour Operators. In return for you agreeing to develop, package, promote and sell the Great West Way we will offer you the following:
• Allow you to use the exclusive Great West Way name and visual identity in line with brand guidelines, including Great West Way marque.
• Provide you with a free copy of the brand toolkit, including official messaging and access to online photography library.
• Your inclusion in and access to the Travel Trade toolkit including the Travel Trade Directory, itineraries etc.
• Provide you with an Official Tour Operator listing on the Great West Way website including a dedicated listing for your business with direct link to your own website.
• Invite you to Great West Way supplier/ buyer and networking events where applicable.
• Offer you one to one support for itinerary planning.
• Offer you and your sales team the opportunity to attend an educational familiarisation visit.
• Provide you with regular Great West Way Travel Trade newsletters and informing you of upcoming marketing and business opportunities where applicable.
Click here to download the Official Tour Operators form - please complete and return this to flowallace@GreatWestWay.co.uk.
Number of results: 212
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Whitchurch
A gem of industrial heritage in beautiful, rural Hampshire, Whitchurch Silk Mill is the oldest working silk museum in Britain; keeping alive silk weaving skills on Victorian machinery.
Reading
Twelve hands-on galleries including Roman Silchester, changing art gallery, Box Room, Britain's Bayeux Tapestry and the world's only biscuit gallery, Huntley & Palmers.
Caversham
The perfect venue on the Upper Thames.
King Barrow, Amesbury
Did you know the famous stone circle is surrounded by other ancient monuments in the Stonehenge World Heritage Site? Enjoy a stroll through open access fields full of archaeology and wildlife – join a guided walk or download a walk leaflet
Henley on Thames
The River & Rowing Museum is situated in the picturesque town of Henley on Thames and located on the banks of the river. It explores the River Thames, the international sport of rowing and the town of Henley. A calendar of events, exhibitions and…
Bath
To be found at the heart of Bath’s fashionable society, No.15 Great Pulteney is an elegant and vivacious townhouse hotel on the very grandest street in Bath. Comprising 40 bedrooms, a cocktail bar, restaurant and boutique spa, No.15 exudes…
Warminster
Longleat Safari Park, nestled within 900 acres of ‘Capability’ Brown landscaped grounds, is home to the UK’s original Safari Park, one of the best examples of Elizabethan architecture, and an abundance of exciting attractions including Jungle…
Bradford on Avon
A delightful, traditional experience in the heart of beautiful Bradford-on-Avon.
Marlborough
Come and ‘have a go’ at rowing at Henley – home to the world-famous Royal Regatta! From beginners to retired scullers, youngsters to pensioners: our coaches warmly invite you to a Rowing Experience that could change your life. All ages are welcome,…
We’re an experienced and vibrant walking company leading scenic walks in and around Bristol and Bath.
Let us show you breathtaking scenery rich in history with our 8-16km tried and tested walks around Clifton Suspension Bridge, The Cotswolds,…
Amesbury, Salisbury
Discover the incredibly bold and stylish sophistication of the closest hotel accommodation to the mystical Stonehenge with free parking and free WIFI in the lounge. Located on the A303 in the heart of picturesque Wiltshire.
Chippenham
Ultimate motoring thrills for adrenaline junkies.
TWICKENHAM
In 1813 England’s great landscape painter JMW Turner built a small villa, on a large plot near the Thames at Twickenham. Here, the painter became an architect, guided by the hand of his friend John Soane. Following its careful conservation, Turner’s…
Salisbury
Salisbury Cathedral has been a place of worship, welcome, and hospitality for over 800 years. Its Spire (the tallest in the country and a feat of medieval engineering) rises to a breath-taking 404ft/123m, guiding travellers, merchants, and pilgrims…
Chippenham
Charming Cotswold stone farmhouse, off-road parking, generous breakfasts using local quality produce. Convenient for M4 and Chippenham, exploring Castle Combe and the Cotswolds. Warm welcome guaranteed.
Devizes
Discover gold from the time of Stonehenge, find out more about ancient Wiltshire, including the Stonehenge and Avebury World Heritage Site. Plus displays and exhibitions exploring the history of Wiltshire from earliest times to the present.
Bath
Family owned and managed, Bath self catering.net has a range of luxurious properties: 3 cottages at Tucking Mill, 12 minutes’ drive from Bath City Centre, and 2 apartments 10 minutes’ walk from Bath city centre.
Netheravon
Enjoy a thrilling view of Wiltshire with a tandem parachute jump at Skydive Netheravon. With modern aircraft and state of the art equipment, our fully qualified instructors will fly you into the skies on your parachuting adventure.
Bradford on Avon
Based at Bradford on Avon Wharf, 400 yards from the town centre and only a few steps from the Kennet & Avon Canal Trust's Tea Room.
Hungerford
The Queens Arms is the award winning, pub, restaurant and hotel with its own private lodge. Situated in the beautiful village of East Garston, yet only 3 miles from junction 14 of the M4, The Queens Arms is perfectly placed between London and the…
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